Trading Basics & Fundamentals

What is the Most Important Thing to Watch with Fundamentals? #HungryForReturns 26

February 19th, 2019

Today we're going to take a look at some fundamentals because Carl has submitted one question about that topic. You can also submit a question by writing one, or you can send it by voice.

Here is Carl's question:

What is the most important thing to watch when it comes to fundamentals? Do I need to dig deep into the financials and the reports or what should I do with all these company financials?

Well, we focus a lot on technicals. And we do that because stocks typically move based on technicals.

There are fundamentals out there but typically when stocks have great charts they will have great fundamentals, and when you have great fundamentals you usually have great stock charts.

They work that way. However, when there's panic when you have stocks moving in a euphoria fashion, it's because of the technicals not so much of the fundamentals.

Usually, fundamentals are slow to move, because these companies are enormous. And it's a significant investment for them to make a change and it will take serious time to do that.

By the time they implement new change, it takes a couple of years for that process. Because of that, you need to look at fundamentals.

Crucial Things You Should Focus On

What you are looking for is a long term projection. If you're a long-term investor (5+ years), the number one thing to watch is earnings. That is the key because there are only two scenarios:

  1. They are making money
  2. They ARE NOT making money

Quite often companies can fudge their earnings a little bit.

Here's what they can do:

  • They can pre-ship products in advance
  • They can cut employees

Firing people is generally a good thing for stocks because the company saves money. It's not good for the regular person but for stocks is - they love it.

The thought process of those companies is the following:

The fact that we can do the same amount of work, and we can make the same amount of money, and have fewer expenses is excellent. We can fire 10% of our workforce, great!

People that are getting fired don't like that, but this is the way as it is. Be aware of that fact. You're looking for 20+ % - that's a real growth company. If you're looking for stability; 5% or 10% earnings growth is good enough.

You could pull this information up on NASDAQ, and you go to the company growth, analysts, research, forecast, growth. For me, Yahoo Finance is better and does an outstanding job with a lot of fundamentals.

Yahoo Finance Is Going to Help You Big Time

If you go to Yahoo Finance and type in McDonald's you can look at it here is what you can find overall stock and financials. If you want to go deeper into financial reports (annual and quarterly), you can hear what the earnings are.

But the reality is that it's tough to understand these things at a regular consumer level. That's because they bury things also in different accounts and everything is in so many separate compartments, especially with these big companies.

To simplify things you have to focus on these things:

  • What's the income
  • What's the continued operating expenses
  • What're the recurring events
  • What's recurring income
  • What's net income

That's the bottom line. And one more thing.

As I mentioned before if you're looking at earnings that are making a 5% on earnings - that's not a huge growth company. Now, that doesn't mean you always want mega growth companies, but typically 10%-15 % earnings growth year after year is the real deal.

Quick note: You have to compare January to January of the previous year. Not of this January to April because if you compare that you're in different seasons.

If you want to dig deep into the balance sheets and income statements you could do that by looking at revenue and the loss (operating income). You have to analyze all the data, and it can be overwhelming.

After a while, you'll ask yourself:

How do you can handle this as a regular human being? Honestly, unless you're an accountant, it makes it extremely tough.

Something like this can help you more than any statistics: If you hear a guy from a big company that is saying that the sales of the iPhones are slipping - that's not a good thing.

And what you want to do is start looking at these things at a bigger picture. If you have the urge to dig deeper into it, but also want to keep it simple, all you got to do is look at earnings and earnings growth.

That's what you're looking at - are they beating their earnings or not. We're looking at what's expected and what's achieved. As long as they keep moving up, that's a good thing.

Otherwise far as fundamentals go, I wouldn't stress too much on revenue research development.

Find a Breakdown of Product Sales In Apple Using

Let's take a look at the product category. This is what you want to look.

Look they're making the majority of their income (50%) from iPhone. Well, imagine if that iPhone starts having problems. Then there might be a lot of issues.

In 2019 from iPhone is coming 61% and only 8% from the iPad. Amazing. You can assume that if they launch a new iPad that it's not that exciting, right? Unless it's a huge revolutionary thing but in this case look at their core product lineup. Only pay attention to that.

Anyways that's what you want to do when it comes to fundamental analysis. You don't have to make it that complicated.

Follow These Main Principles

I don't dig deep into these reports. That requires lots of time, and you have to go through lots of data that most of the time doesn't make sense.

If earnings continue to beat over the last year or two chances are that they'll continue to beat over the next few years as well. When you're looking at choosing a company or stock to invest in, and you're looking for it based on fundamentals you're usually doing it because of the long term.

Don't do it for a short quickie. If you're doing it for a quickie, you want to look at technicals because those move more on a rapid basis, but for the long-term look at earnings, you don't have to dig that deep into the financials.

That's because you'll probably get confused anyway. Even accountants don't understand all of that.


For conclusion, I would say look at those earning reports and make sure that they're beating quarter after quarter and from a quarter of the previous year.

And when you do that and if everything looks okay then it should be a good company. What's almost certain is that if it was a good company over the last ten years and it continues to grow then probably, it will be still good for the next ten years.

Make logical and healthy decision stock based on general knowledge and looking at the charts for the longer term - seeing how these stocks have been performing over the last five or ten years. And if they've been doing fine, then they should continue to do well.

3 Different Ways to Scale Into a Stock to Manage & Reduce Your Risk #201

September 13th, 2018

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Today, what we're going to do is take a look at three different ways to scale into stocks. There are many more ways than just these three ways, but I want to show you three different ways to think about scaling into stocks or scaling out of stocks.

What scaling do?

The whole point behind this is to reduce your risk because you don't know if that stock is going to continue heading higher or continue heading lower. So, you break these things apart from your entry positions that way you hopefully have a better average.

The disadvantage is while if the stock continues heading higher into higher prices and it works in your favor, it would have been better to buy all your shares at the beginning because then you could get out sooner with a much larger profit.

But of course, in the other approaches, if the stock headed lower, it's good you didn't buy that many shares.

Linear Approach

The linear approach is stacking things on a linear level.

Let's say stock increases. I'm going to go ahead and do this 500, 500, and 500.

What you could think about, as you start looking at things in this way, is you could almost break these apart in different trades. This first trade, you don't have to think about saying this is where my out position is. Instead, you could think of your early exit, your second exit, and your third exit.

So, you tie these together to your exits. You're staggering your exit positions as well. So, you could break it apart from that way as you start thinking about scaling.

One of the advantages to this is you have a linear amount at every single entry point, and everything's balanced. It's a right approach in one way because everything is working out okay to the upside and it's working out the same way to the downside.

Increasing Approach

This is the approach where you're testing the stock. When you're doing the increase method, you're checking to see that's not going to go higher. If it does well, you'll go ahead and add a little more. That's where you add in 500, and then you could go ahead and add in 800 if it continues and the stock proves to you that it's working out.

The advantage to this is you're looking at stock to prove itself to you.

The problem with this is all give-and-take. Not one is better than the other. It's just a give and takes.

The problem with this one with an increasing method is that you're already at way higher prices and you have a much more significant share amount at higher prices.

The advantage, of course, if you didn't have a lot of risk at the beginning. You didn't have to put up a lot of capital because if that thing started to go down, your loss would have been much smaller.

Decreasing Approach

I could go huge at the beginning. Let's say 800 shares. Then I might go 500 shares next, and then a little bit less 200 at the end.

This is another different approach. You're decreasing your share amount, and this is good when you're relatively strong about the stock. You have a reasonably stable break out, but you don't want to put all your capital in at once.

The advantage of this, of course, is that I'm getting in on a stable position at the beginning. I can peel off and take shares off much sooner and so I have an excellent position at a lower level.

The disadvantage, of course, is if this thing started actually to roll over, it would create much more significant losses than it would if you did the 200 shares at the beginning.

If you're brand new to scaling and you're just trying things out, then I would say a good starting point makes this balanced approach.

This is more of a balance where you're even, that's our linear way. Where you're going in 500 shares, 500 shares, 500 shares, and staggering things, it allows you to peel off those things as you move up in strengths or downward.

Final Word

The increase approach is excellent if you're testing a stock and the decreasing plan is when you feel right about the stock, and it's got a pretty strong breakout, but then you want to slowly get into it still through this different way of scaling.

If you're wondering how many times should you scale, the number of times I'd say for most people three to four times.

Once you start going into ten or twenty times, it starts to become irrelevant or not necessary or just more work than it's worth.

Ep 131: Gambling vs Stock Trading / Investing (Similarities / Differences)

April 13th, 2017

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Today I want to give you some insights between investing versus gambling.

Some people look at gambling the same thing as investing. Or they think that gambling is the same thing as stock trading. I want to compare these kinds of things for you.

If you have family members or friends that are saying that investing and stock trading is like gambling it's essential for you to read this.

I want to break these things apart so that way you understand the deeper meaning behind one or the other. Because the definitions are very similar, they overlap, and that's why they can be a little bit confusing.

Definitions That You Need to Know

Let's take a look at these definitions. If we take a look at these two definitions, let's see how they overlap and also how they are different.


You put your money to use by purchasing or through expenditures in something offering a profitable return through interest or income.


You're playing a game of chance for stakes. It's either to risk money or anything of value. In other words, bet or wager.

In theory, there's quite a lot that overlap especially when you start looking for anything of profit in a game of chance.

Investing VS Gambling - How Things Work?

For example, I'm looking to invest in real estate buying a house. And I'm looking to rent out these houses and properties. For some people, this is a game of chance. The thing is that you're investing in real estate.

It's a chance because what if the house burns down. Anything can happen. I'm risking money or something of value to potentially profit sometime in the future.

In other words, collect interest or income. But it's also part chance. It's interesting that it overlaps because many people wouldn't say that real estate investing is gambling.

That is because they usually understand that a little bit more whereas other people may look at it more as gambling. That's the case especially if they don't know what real estate investing is. And often I find this is the case.

This is one of the main reasons why people will classify one thing of investing as far as gambling goes. And another thing as far as investing.

It usually has to do with our knowledge or understanding. If you don't know something, this often is considered gambling. Because you don't understand it, you're playing a game of chance.

You don't understand the outcome and the percentage of probability of your returns what's going to happen in the future. Then it is more likely you're going to lose. When it comes to gambling, usually the house always has the odds in their favor.

A certain thing is usually classified as gambling in the following scenarios:

  • When you are less knowledgeable about something
  • When you don't understand how something works
  • When your chance of success is less than 50%

On the other hand, you can look at something that you do understand. Now you know how things work. You're a superstar at that thing.

If you know something and you understand it, this is usually called an investment. The main reason is you know how this works and operates. You know that if you start an internet business, you're not gambling on something.

Yes, you are taking a chance on something, but you're investing in something. This is how many people classify it.

Your friends and family might say that you're gambling if:

  • you're doing stock trading
  • you're doing stock market game
  • you're trading options

That's because they don't know anything about it. They don't understand the business.

If you take any kid or any person and you throw them into real estate investing or acquiring properties more than likely, they're gambling their money. You could say that way as well. But in reality, they have possession. They own something, and this is one of the significant differences behind gambling versus investing. That big difference is ownership.

When you have a problem with your investment or with your item that you have, you have ownership when it comes to real investment.

You have an ownership stake in real estate. You have ownership stake even if it comes to stocks - you own stocks. Even in options, you may own options, or you may have sold options.

But you have some stake in there in the sense of whether you can liquidate part of it for even a fraction.

I know I say the word stakes which can also be confusing. It can be confusing because this is part of that Gambling definition. You have some ownership stake.

Ownership does not necessarily imply a game of chance. When you look at ownership, you can get out with real estate even if something disastrous happens. Let's say you bought a house for $200,000 or $500,000 or $5,000,000. It doesn't matter.

And let's say that house plummets. It goes down to $50,000. At least you get out with something. Now when you play a game of chance eventually what happens, there is you put in your money ($20), and it's a win or loss scenario.

If you lose, you get out with nothing. However, if you win, you get out with something. But here in this case even if you lose you still get out with something. And the same thing goes with the stock market - you always get out with something.

Whereas when you're playing a game of chance or gambling you usually put your money in and you get out with usually nothing if you lose. And you get out with something if you win.

But in real estate, coin investing, automobile investing, stock market, options you typically can get out a lot sooner. Or you can get out at any given point in time with something. You can cash out your real estate holdings and get out with some portfolio within real estate. Or some money.

You can get out with stocks. Typically most stocks don't go to zero especially if you're investing in a big company. Even if the stock was at 50 and you get out of 45. You might have taken a loss, but you're not getting out at a full $0 loss like you would with gambling.

The same thing with options whether you're buying spreads or you're selling option contracts. Even if they go against you, at least you could get out with something because you see the movement and the motion. And in between during that transaction, you can get out.

Pay Attention to These Differences

That's one of the leading significant differences. However, there are a lot of other differences that I want to share with you.

I've created a few different categories that we can discuss here regarding gambling and investing. This hopefully will clear some things and concepts up between the similarities and the differences. Because the overlap as far as the definition goes is quite similar. That's the case especially if you don't understand what type of investing that you're getting into.

First things first. Let's take a look at the significant thing which is the advantage.

A few important questions:

  • What happens when you're looking to gamble?
  • Who has the advantage?

Well, it's the house or the casino that has the advantage. The casino is always winning. The person who is gambling is still the one at a loss.

When it comes to investing who has the advantage there, it's usually you. If you're looking at a market or just trading it's often the market is always the one that's going to be winning out.

But you get to choose which investments you get into. That is because of the normal tendency or the common trend. This is why I say you are typically the one who has the advantage.

This is what you might be wondering:

  • What's the normal trend of a stock?
  • What is the stock?

A stock is a company. You're looking for the normal trend of a company to grow in the future. Anytime you're looking at a company you're looking at that company to grow in the future. That's the case because it's looking to expand their customer base and their products.

It's looking to evolve in the future. That's the normal process of a company. You can look at the typical trend as you put money in a slot machine. What's a normal tendency?

Well, you put some money in. Then you lose some. And that is the case. Eventually, you get some, but the overall trend is pretty much to the downside. That's the normal tendency between gambling versus investing.

When it comes to investing the normal tendency is - it's going to go up. Through inflation, appreciation. It's going to go up and the same thing with a stock. You buy a stock like a Tesla and Amazon. It appreciates with time because they're building and growing that company.

Emotional High - Something Worthy of Attention

If you're looking for gambling, most people get in it because of an emotional high. They go to the casino, and they're looking for that hope for emotional high.

It doesn't always happen, but that's what they're trying to do. They're trying to get that emotional high.

Whereas when it comes to investing your basic emotions are flatlined. Or they're low. You're making trading decisions or investment decisions by clear-minded choices.

You're making those decisions based on:

  • research
  • investigative things
  • your knowledge
  • those experiences that you have

And you're doing it with low emotional self because you're looking for an investment at a systemic approach.

Quick Look At Systems and Rules

When you're looking at systems and rules, this is what you're trying to do. You have a systematic approach. You could say some people who professionally gamble also have a systematic approach. But for the majority, most people do not have a system or strategy when it comes to gambling.

Most people don't. The professionals - they do. But when you're looking at investing you having a systematic approach whether you want to buy one real estate property and then you have like a system in place.

You might be saying something like this:

"I want to rent this out for three years. Then I'm going to sell it. Fix it up and so on."

You have a plan in mind. Whereas with gambling you don't usually go in with a plan. You go in with a few dollars. You put it in the casino, in a slot machine and you get that emotional high, and that's the main thing with that.

Chasing The Money - Yes or No?

The other thing is frequently you're looking to chase the money. You're looking to chase the money when it comes to gambling. That's the case because you're looking for that emotional high.

When it comes to investing you're not always chasing the money. Of course, you're looking to profit. However, this is not the case when it comes to investing.

Yes, you're looking for growth. You're looking for income, but you're not trying to make a quick buck.

A gambling mentality is this: 

"I need to make a quick buck. I need to make this work."

That's why you have those chronic gamblers that keep losing more and more money. That's because they're looking to chase the money. Then they go all in at times, and then they lose a lot of money.

Going All In - Think This Through

When they go all in, they keep losing their money whereas with investing you go in with a portion of your money. Let's say you have a portfolio account or like your total net worth is $1,000,000. You're looking to invest in some real estate property. You might only take 20% of that money and invest it.

The thing is that you're not investing everything that you have. You have a part of that money. The same thing with the stock trading account. You have some trades (four or five different trades set up at once), and you're diversifying. Your risk is a little more defined or more specific.

Whereas with gambling you put all your money in. Then you either have a win or lose outcome. On the other hand, when it comes to trading, you can usually take a part of that investment out.

Even if that stock starts to go down, it's not disastrous. Let's say it is $60 you might be able to get out at $40. Even though it's $20 lower, it's a pretty good percentage of a pullback. But at least you get out with something. Whereas with gambling you don't get out with anything.

In that case with going all-in, you don't have any defined risk. You're not defining anything. Whereas with investing you're defining your risk.

Things that you're defining:

  • how much you're willing to put in
  • how much profit you're looking to make
  • how much money you have

This is a lot more defined. It's more a strategy based.

A lot of times when people go all-in with gambling they also use margin. Now you could do this also in investing. But a lot of times people go on margin and collateral when it comes to gambling - they leverage up. It may even be on credit.

With investing you don't use margin. You can apply for a margin account especially in stock trading. But you don't need to. You could have a cash account and absolutely nothing wrong with that as well.

The Timeframe Is Crucial - This is Why

The timeframe with investing it's much more longer-term. That's because stocks appreciate. They take a bit of time. And you have a strategy in place.

Whereas with gambling you're looking for a high emotional value. That means you're looking for a short term. It's an emotional gain or emotional high just like we talked about already.

With investing it's a much longer time frame. It could be for multiple years. It could be a decade where you're looking to capitalize on dividends or interest. If you're trading options at least, it's a month. Whereas with gambling it could be just for an hour or a few minutes of emotion.

Some People Can Play Cards Without Emotions

Some people play cards, and for them, it's not a game where they're very emotional. They aren't going all-in. They have a strategy and advantage because they know what they're doing. It all comes down to your knowledge and experience.


Keep in mind the bigger picture behind gambling versus investing. It all comes down to risk management and understanding where you have the advantage, the knowledge, and the insight.

Maybe somebody's starting to make fun of you telling you that stock trading is like gambling. The thing is that they probably don't understand the business that they're talking about.

These are the main differences, and I hope it shows you the difference between gambling versus investing. But everything comes down to understanding in the business.

Ep 103: Your Trading Plan for When You Start

September 22nd, 2016

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Hey, this is Sasha Evdakov and welcome to another episode of Let's Talk Stocks. So number 103, your trading plan as you're getting started.

Today, we're focusing on your trading plan. It's just going to be a basic overview for those of you that are getting started but if you still struggling to move forward in the stock market then potentially you have the wrong plan, and you're focusing on the wrong thing.

If you're still trying to get to profitability, I know that's usually the hardest part. Then you're probably planning those incorrect things within your trading.

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Ep 92: Support and Resistance & the Energy of Stocks

July 7th, 2016

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Hey, this is Sasha Evdakov, and welcome to another episode of let’s talk stocks, episode number 92, and in this episode, we’re going to go into the basics, or the fundamentals, or the foundation of technical analysis, support, and resistance.
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Position Sizing & Share Quantity: How Many Shares to Buy in a Stock?

April 12th, 2016

Hey this is Sasha Evdakov and thanks for joining me here at, where I share with you insights about trading, investing and the stock market. In this week’s episode what I’d really like to do is share with you some insight about Share Quantities, Share Size and Position Sizing.

I’m not going to detail in as much detail as I do in my create your stock trading system course about this trade size but I want to share with you some insight just about position sizing, how I go about it, how I approach it and just some things to think about.

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Ep 79: Strategy to Find Strong Stocks in a Down (Bearish) Market Day

April 7th, 2016

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Hey this is Sasha Evdakov, welcome to episode number 79 of let’s talk stocks, and in this episode I’d like to share with you a method to find which stocks are strong during a down market.

You can use this method in the inverse, meaning you can see which stocks are weak in an up market, you can also use it to find which stocks are strong during a down market.
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I'm Sasha, an educational entrepreneur and a stock trader. In addition to running my own online businesses, I also enjoy trading stocks and helping the individual investor understand the stock market. Let me share with you some techniques & concepts that I used over the last 10+ years to give you that edge in the market. Learn More

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