Bulls

• The stock market is going up
• There is positive momentum
• The term “bulls” is used because of the way a bull attacks (on an upward pattern)
• The phrase “a bull for McDonald’s” means you are long or positive on McDonald’s

Bears

• The stock market is going down
• There is negative momentum
• The term “bears” is used because of the way a bull attacks (on a downward pattern)
• The phrase “a bear for McDonald’s” means you are negative on McDonald’s and you think the stock will go down for McDonald’s